8 essentials for a successful personal brand – Corporate Image

“Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. This will help you to actively grow and distinguish yourself as an exceptional professional.” – Dr. Hubert Rampersad


1. Be authentic:
Be your own Brand! You are your own boss, you are the CEO of you. Build your brand on your true personality, it should reflect your character, behaviour, values and vision. It should be aligned with your personal ambition!

2. Integrity:
Stick to the moral and behavioural code set down by your personal ambition.

3. Be Consistent:
Be consistent in your behaviour, this takes courage. Can others always depend on you? Are you doing relevant things again and again and again? Are you known for something in particular like always having a tidy, organised desk?

4. Specialisation:
Focus on one area in particular, be precise and concentrate on a single core talent or unique skill. Being a generalist without any specialised skills, abilities or talents will not make you unique and memorable.



5. Be distinct:
Distinguish yourself based on your brand. Your brand needs to be expressed in a unique way that is different from that of the competition and it needs to add value to others. It needs to be clearly defined so that its audience (clients, employers, colleagues) can quickly grasp what is stands for.

6. Relevance:
Be relevant to your target audience and connect to what they consider important.

7. Visibility:
You need to broadcast your brand over and over again, continuously, consistently and repeatedly until it is memorable in the minds of the audience (clients, employers, colleagues). It is about repetition and long-term exposure.

8. Persistence:
You need to give your brand time to grow and develop. Stick with it, don’t give up, believe in yourself and be patient.

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*all content from Authentic Personal Branding by Hubert Rampersad